game marketing

How to get your indie game funded on Kickstarter

How to get your indie game funded on Kickstarter

Alright, this might be a bit presumptuous. There's no all-size-fits-all success cheat sheet for Kickstarting an indie game, especially these days, of course there isn't (sorry!)

But there are some things you can do to give yourself your best chance.

5 things to consider before hiring a PR rep for your indie game

5 things to consider before hiring a PR rep for your indie game

How is it like to work with a PR rep, you ask? Well, certainly different every time - depending on the publicist/agency in question, but also on you. Here's how to make sure everything sails smoothly for your release

What is the value of a marketing strategy for your game?

What is the value of a marketing strategy for your game?

Would you ever develop your game without a plan? No GDD, no direction for the story, atmosphere or gameplay? The likely result wouldn't be so pretty, and you know it. And marketing is no different: it's not like whip-up magical stuff. And for that very reason, you actually can promote your game yourself if you're smart about it.